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Speculoos biscuits – the world’s hottest food trend?

Speculoos biscuits are having a moment. The small, individually wrapped sweet biscuits that you get with a coffee, are now officially one of the world’s biggest food trends.

These Belgian-made biscuits aren’t new – we’ve been enjoying them for decades. But it seems that the rest of the world has finally caught on.

Manufactured by food company, Lotus, in English-language countries the Speculoos biscuits are sold under the brand of Biscoff.

Foodies around the world have discovered that there’s a lot more that you can do with a Speculooos than just munch it with your coffee – they can be spread on toast, added to a latte, combined into an espresso martini, and baked into cakes.

With Christmas just around the corner, the humble Speculoos is now getting the festive treatment – there’s Speculoos mince pies, flavoured gins, and spectacular desserts.

One of the factors that has resulted in Speculoos biscuits getting the spotlight appears to have been the Covid-19 pandemic. If you were stuck at home, making content for Instagram or TikTok, then finding innovative ways to elevate the humble Speculoos was a popular challenge.

Supermarkets in the UK are leaning in hard on the Speculoos food trend. Aldi is offering a Speculoos cheesecake, and also a “spiced biscuit” gin liqueur. Meanwhile, Lidl is selling a Speculoos tiramisu which does sound delicious. Over at Tesco, they’re offering their mince pies with Speculoos spiced buttercream. With a base of brown sugar and cinnamon, there’s really no limit to what you can do with a Speculoos.

All of this buzz about the biscuit is good news for the manufacturer, Lotus. Lotus is reporting surging global sales and is investing in increased production.

This is all very good news for biscuit lovers.

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