{"id":39372,"date":"2022-05-27T01:00:00","date_gmt":"2022-05-27T00:00:00","guid":{"rendered":"https:\/\/ket.brussels\/?p=39372"},"modified":"2022-11-26T16:13:08","modified_gmt":"2022-11-26T15:13:08","slug":"looking-good-smelling-great","status":"publish","type":"post","link":"https:\/\/ket.brussels\/en\/2022\/05\/27\/looking-good-smelling-great\/","title":{"rendered":"Looking good. Smelling great."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">One of the new retail experiences that you\u2019ll find in the Rainbow Village of Brussels is Smell Stories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established by husbands Kurt and St\u00e9phane, Smell Stories is a unique opportunity to immerse yourself in the world of scent and fragrance. Whether it\u2019s perfume, candles, or soap \u2013 if you\u2019re looking for something that smells good, then Smell Stories is going to be able to find exactly what your nose is searching for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve both always had an interest in the perfume industry\u201d, explains Kurt, as we chat over a coffee in the store. \u201cBut it was only when we started looking at available shop spaces in this neighbourhood that we began to visualise what our store could look like, and what products we could stock. Perfumes and scents just seemed the obvious choice.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A relaxed and welcoming store, there\u2019s nothing intimidating about walking into Smell Stories. One of the first things that you\u2019ll notice is that there\u2019s no immediately recognisable big-name brands. This is a window into the world of independent perfumeries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe wanted to create something different\u201d, says Kurt. \u201cBy working with smaller, independent perfume houses, we get to know the people and the stories behind the products. We get to build relationships, and share those insights with our customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boutique scents don\u2019t necessarily mean extravagant prices. Most products in the store range between \u20ac75-\u20ac250.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another point of difference is that the store is completely gender-neutral. Scents aren\u2019t categorised by gender but are grouped together by the dominant notes \u2013 options include leather, floral, citrus, spice, aquatic, and many more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA lot of people are fed up with the big perfume brands\u201d, adds Kurt. \u201cAt Smell Stories, people can explore independent perfume houses that are creating authentic products. Scents can have real emotional impact. We want to convey the stories of the artisans who create these scents. We also want our customers to enjoy the whole experience \u2013 fragrance should be fun.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re shopping for yourself or buying gifts, Smell Stories carries fragrance brands that you won\u2019t see everywhere. They also represent a number of Belgian perfume houses \u2013 you can leave the store with a scent that will always remind you of your visit to Brussels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The store represents a new direction for both Kurt and St\u00e9phane. Having built careers in the corporate world, launching Smell Stories gives them an opportunity to run their own business as well as work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe met in 1995 and were married in 2010\u201d, tells Kurt, when we asked him how he and St\u00e9phane were finding it to live and work together. \u201cWe thought that we knew each other pretty well, but working together is a completely different level. We have disagreements every once in a while, but we\u2019ve divided the roles \u2013 I focus mainly on marketing and relationship management, while St\u00e9phane looks after sales and performance analysis.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re both used to working in bigger companies\u201d, adds Kurt. \u201cWhat\u2019s surprised us has been how quickly we can make things happen. We hold board meetings over dinner. We\u2019re enjoying being our own boss \u2013 we can get things done.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEvery smell tells a story\u201d, smiles Kurt, guiding me through the range on offer. \u201cEveryone deserves a good scent.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Visit Smell Stories in Brussels<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.smellstories.be\/\"><em>www.smellstories.be<\/em><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Rue des Teinturiers 15 Verversstraat<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"44404\" src=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281645289_748262673220296_8022050464556777327_n-1024x1024.jpeg\" alt=\"\" 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loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"44409\" src=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-1024x1024.jpeg\" alt=\"\" class=\"wp-image-44409\" srcset=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-1024x1024.jpeg 1024w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-300x300.jpeg 300w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-150x150.jpeg 150w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-768x768.jpeg 768w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-12x12.jpeg 12w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/282132470_748262689886961_778148310442504787_n-50x50.jpeg 50w, 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decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"44408\" src=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-1024x1024.jpeg\" alt=\"\" class=\"wp-image-44408\" srcset=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-1024x1024.jpeg 1024w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-300x300.jpeg 300w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-150x150.jpeg 150w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-768x768.jpeg 768w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-12x12.jpeg 12w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n-50x50.jpeg 50w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/280836435_748262676553629_2206558758519546613_n.jpeg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"44405\" src=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-1024x1024.jpeg\" alt=\"\" class=\"wp-image-44405\" srcset=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-1024x1024.jpeg 1024w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-300x300.jpeg 300w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-150x150.jpeg 150w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-768x768.jpeg 768w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-12x12.jpeg 12w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n-50x50.jpeg 50w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281158380_748262679886962_1660709543263018595_n.jpeg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"44411\" src=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-1024x1024.jpeg\" alt=\"\" class=\"wp-image-44411\" srcset=\"https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-1024x1024.jpeg 1024w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-300x300.jpeg 300w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-150x150.jpeg 150w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-768x768.jpeg 768w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-12x12.jpeg 12w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n-50x50.jpeg 50w, https:\/\/ket.brussels\/wp-content\/uploads\/2022\/05\/281581936_748262683220295_3835815632866173502_n.jpeg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>One of the new retail experiences that you\u2019ll find in the Rainbow Village of Brussels<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"series":[],"class_list":["post-39372","post","type-post","status-publish","format-standard","hentry","category-where-to-shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Looking good. 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