{"id":44129,"date":"2022-10-08T01:00:00","date_gmt":"2022-10-08T00:00:00","guid":{"rendered":"https:\/\/ket.brussels\/?p=44129"},"modified":"2023-02-24T15:47:45","modified_gmt":"2023-02-24T14:47:45","slug":"meet-the-man-behind-the-bunny-in-the-cartoon-called-life-universe","status":"publish","type":"post","link":"https:\/\/ket.brussels\/en\/2022\/10\/08\/meet-the-man-behind-the-bunny-in-the-cartoon-called-life-universe\/","title":{"rendered":"Meet the man behind the Bunny in the Cartoon Called Life universe"},"content":{"rendered":"\n

I caught up with Juraj Straka for a behind-the-scenes look at the universe of Cartoon Called Life<\/a>.<\/em><\/p>\n\n\n\n

\u201cThe whole thing started 9 years ago\u2026\u201d explains Juraj. \u201cIt all started in a very innocent, non-planned way, when my boyfriend gave me the nickname – My Little Bunny.\u201d<\/p>\n\n\n\n

\u201cI lived in Lyon, in France. My boyfriend was very keen on the fact that I come from Slovakia. He had this whole thing for Eastern European guys – which worked for me. He was really into learning Slovak – just small words and phrases.\u201d<\/p>\n\n\n\n

\u201cWe were talking about animals, and – for whatever reason – he asked me how you say \u2018rabbit\u2019, which is \u2018zajac\u2019. I don\u2019t know why but he loved the word. He kept on repeating it and eventually it became my nickname.\u201d<\/p>\n\n\n\n

\u201cI embraced the nickname. When I was writing a post-it or something – \u2018please do the dishes\u2019 – instead of signing it, I would just do a little doodle of a bunny. That\u2019s how it started.\u201d<\/p>\n\n\n\n

\u201cIn the beginning, the whole thing was very private. It was just between me and him and our friends. I gave him a nickname also, he was Bear – \u2018Medve\u010f\u2019. So the early adventures of the cartoon centred around Bunny and Bear, and our friends who made guest appearances.\u201d<\/p>\n\n\n\n

\u201cIt wasn\u2019t funny back then. We would have a dinner with friends and I would make a drawing of Bunny and Bear having dinner with friends. It was just between us in a private group.\u201d<\/p>\n\n\n\n

\u201cI\u2019ve been artistic ever since I was a kid. My day-job was as a textile designer – illustrating and drawing patterns for textiles. Drawing was always my way of expressing myself. So, I had that background, but I\u2019d never drawn cartoon-style illustrations before – it\u2019s a very different style – it took me a long time to learn about it and explore and understand the process.\u201d<\/p>\n\n\n\n

\u201cOne of the things I had to learn was the use of text. That was new to me – I had always focused on visual representation. It was challenging to try and convey a narrative just with a few words and an image. But it was purely just for fun.\u201d<\/p>\n\n\n\n

\u201cThen, I broke up with my boyfriend.\u201d<\/p>\n\n\n\n

\u201cI stopped the whole project. It was too linked to \u2018us\u2019 – it was too personal.\u201d<\/p>\n\n\n\n

\u201cIt took almost a year before I realised that I missed it. I realised that just because Bear is gone, that doesn\u2019t mean that the Bunny no longer exists.\u201d<\/p>\n\n\n\n

\u201cI missed the drawing, and I missed Bunny as a character – he was my alter ego. The cartoons were a visual diary.\u201d<\/p>\n\n\n\n

\u201cI restarted drawing, and started posting on Instagram. Through Instagram, I was now publishing to an unknown public – it was a different connection between the character and the audience.\u201d<\/p>\n\n\n\n

\u201cAt this point, I was living in Paris – I was single, and I was on the hunt for a beautiful bearded guy. Bearded guys are my thing. I\u2019ve always been into bears.\u201d<\/p>\n\n\n\n

\u201cI just started illustrating my single life in Paris – Bunny\u2019s hunt for a bearded guy.\u201d<\/p>\n\n\n\n

\u201cIt became my creative outlet. Just something that I enjoyed doing for myself.\u201d<\/p>\n\n\n\n

\u201cThrough Instagram, I started to discover the world of \u2018gay art\u2019. I realised that when people talk about gay art, it\u2019s generally porn or erotica or very explicit nudity. There\u2019s nothing wrong with that, but there\u2019s very little humour and it\u2019s just all about sex. There\u2019s much more to gay life than just sex.\u201d<\/p>\n\n\n\n

\u201cI wanted to create something that was pretty much \u2018mum-friendly\u2019. We use jokes that are a bit kinky, but they\u2019re always visually represented in a non-explicit way. Cartoon Called Life is created for a gay audience, but we have a lot of followers who are beyond the LGBTQ umbrella. We\u2019ve created a universe that can speak to everybody while still speaking on a certain level to our community.\u201d<\/p>\n\n\n\n

\u201cThe audience started to grow organically. It wasn\u2019t an overnight success, but there was a lot of positive feedback.\u201d<\/p>\n\n\n\n

\u201cThen, my day-job of textile design brought me to Belgium. Around six years ago, I was offered my dream job, here in Brussels.\u201d<\/p>\n\n\n\n

\u201cSoon after I arrived in Belgium, I met Laurent through Instagram – he was in Antwerp at that time. He saw the potential in the whole project.\u201d<\/p>\n\n\n\n

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\u201cAt first, I was reluctant to turn my drawings of Bunny into another job – this was something that was just for fun.\u201d<\/p>\n\n\n\n

\u201cBut I did have a dream to publish a book. So, that\u2019s where we started.\u201d<\/p>\n\n\n\n

\u201cWe self-published the book. I wanted total control – I was stubborn. It was so overwhelming to learn about the whole process. Plus, I had very specific ideas about how I wanted the book to look – that made everything harder. It was a huge project, but it was all worth it.\u201d<\/p>\n\n\n\n

\u201cI cried like a baby when the first copies of the book arrived. It was very emotional – overwhelming and satisfying.\u201d<\/p>\n\n\n\n

\u201cPublishing the book was the moment that Bunny went from being a hobby to being a brand. It triggered an avalanche of ideas. Things have been snowballing ever since.\u201d<\/p>\n\n\n\n

\u201cThe book launched our company. Soon after that, we started producing merch and selling through our online store.\u201d<\/p>\n\n\n\n

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\u201cFive days before Covid, I quit my other job to focus on Bunny and Cartoon Called Life. It felt really crazy – it felt like the whole world had collapsed.\u201d<\/p>\n\n\n\n

\u201cIt was very difficult for me to try and create cartoons – suddenly, nothing seemed funny. My jokes were all about dating, going out, drinking, and friends – suddenly, all of these things were frozen.\u201d<\/p>\n\n\n\n

\u201cI stopped drawing. But that only lasted eight days. Talking it through with Laurent, we realised that people needed something to distract them, we just had to choose our themes carefully. The only way we could cope with Covid was to make fun of it.\u201d<\/p>\n\n\n\n

\u201cCovid gave me plenty of material to work with. We were posting a cartoon a day, and that got a really positive response – people needed to laugh. I realised how important Bunny had become in people\u2019s lives.\u201d<\/p>\n\n\n\n

\u201cThat\u2019s one of the reasons that we decided to open the store here in Brussels. We wanted to connect with people in a more physical way than just being online.\u201d<\/p>\n\n\n\n

\u201cThe store is a boutique gallery. This space gives us the opportunity to show the entire universe of Cartoon Called Life – the comics, the art, and the different product categories. The art pieces in particular work much better in the store than just online.\u201d<\/p>\n\n\n\n

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\u201cThe boutique gives us the opportunity to meet people in real life – people that we\u2019ve known online for years.\u201d<\/p>\n\n\n\n

\u201cOur dream is that the character of Bunny becomes a well-known character within the gay community – cool, funny and mum-friendly.”<\/p>\n\n\n\n

\u201cOur most recent publication is a cookbook. It was unexpected, we like to surprise people.\u201d<\/p>\n\n\n\n

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\u201cThe concept came out of a dinner that I had with my friend Alex – the co-creator of the cookbook. We were making jokes – turning the names of the dishes into stupid jokes. The idea stayed with us, and we decided to do it. It brings together the joy of cooking with the joy of making fun of things.\u201d<\/p>\n\n\n\n

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\u201cThe goal of the boutique gallery is also to explore some collaborations with other artists. We have an exhibition room that can be a platform for other artists. We want to give back to the community and to other artists.\u201d<\/p>\n\n\n\n

\u201cWe have plenty of ideas. Ideas are never the issue – not having enough time is our biggest issue.\u201d<\/p>\n\n\n\n

\u201cWe\u2019re super-proud of what we\u2019ve accomplished so far.\u201d<\/p>\n\n\n\n

Find out more about the adventures of Bunny and the Cartoon Called Life universe<\/a><\/em><\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

I caught up with Juraj Straka for a behind-the-scenes look at the universe of Cartoon<\/p>\n","protected":false},"author":1,"featured_media":44130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"series":[],"class_list":["post-44129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portrait"],"yoast_head":"\nMeet the man behind the Bunny in the Cartoon Called Life universe -<\/title>\n<meta name=\"description\" content=\"Meet the man behind the Bunny in the Cartoon Called Life universe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/en\/https:\/\/ket.brussels\/en\/2022\/10\/08\/meet-the-man-behind-the-bunny-in-the-cartoon-called-life-universe\/\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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