The latest advertising campaign by Eurostar, following its merger with Thalys, has been launched under the slogan ‘Together we go further’. The campaign, crafted by adam&eveDDB and DDB Paris, is set to air on TV and in cinemas across the UK, France, Belgium, the Netherlands, and Germany, featuring artwork by ten local artists from cities served by Eurostar.
Emphasizing European values of inclusivity, uniqueness, and sustainability, the advert notably features two women meeting on a Eurostar train and embarking on a journey through a vibrant tapestry of travel opportunities across five cities. This campaign has been strategically designed to resonate with the essence of creativity and excitement that travel invokes, with subtle details in the commercial that echo the richness of exploring new destinations.
Visibility is key
The inclusion of LGBTQIA+ individuals in mainstream advertising, such as the portrayal of two women traveling and connecting through the Eurostar network, is a progressive step that resonates with many. It reflects a growing trend towards diversity and inclusion within media representations.
By featuring LGBTQIA+ people in a positive and visible manner, Eurostar’s campaign aligns with values of inclusivity and helps to foster a more accepting and open-minded world. Such visibility can play a significant role in driving societal change by normalizing the presence of LGBTQIA+ individuals in every facet of daily life, including travel.
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