The latest advertising campaign by Eurostar, following its merger with Thalys, has been launched under the slogan ‘Together we go further’. The campaign, crafted by adam&eveDDB and DDB Paris, is set to air on TV and in cinemas across the UK, France, Belgium, the Netherlands, and Germany, featuring artwork by ten local artists from cities served by Eurostar.
Emphasizing European values of inclusivity, uniqueness, and sustainability, the advert notably features two women meeting on a Eurostar train and embarking on a journey through a vibrant tapestry of travel opportunities across five cities. This campaign has been strategically designed to resonate with the essence of creativity and excitement that travel invokes, with subtle details in the commercial that echo the richness of exploring new destinations.
Visibility is key
The inclusion of LGBTQIA+ individuals in mainstream advertising, such as the portrayal of two women traveling and connecting through the Eurostar network, is a progressive step that resonates with many. It reflects a growing trend towards diversity and inclusion within media representations.
By featuring LGBTQIA+ people in a positive and visible manner, Eurostar’s campaign aligns with values of inclusivity and helps to foster a more accepting and open-minded world. Such visibility can play a significant role in driving societal change by normalizing the presence of LGBTQIA+ individuals in every facet of daily life, including travel.
You may also like
-
Protection for Everybody: a digital statement for safer, more inclusive spaces
Protection for Everybody presents itself as a clear, purpose-driven initiative focused on protection and safety for
-
From the United States comes another alarming blow for LGBTQ+ rights
The latest news from the United States is deeply worrying for LGBTQ+ people and their
-
RainbowHouse opens call for projects for Brussels Pride Week 2026
RainbowHouse Brussels has launched its call for projects for Brussels Pride Week 2026, inviting associations, collectives, artists
-
Matrimiel: an Ixelles festival celebrating women’s know-how and intergenerational transmission
From 8 to 10 May 2026, the Abbaye de la Cambre in Ixelles will host Matrimiel,
-
Mothers and Daughters: calling for memories, building a collective queer archive
Mothers and Daughters, Brussels’ beloved lesbian & trans bar and art space, is looking back on