The LGBTQIA+ community in Brussels is buzzing with excitement as Lucky Love, the multifaceted artist and advocate for diversity, is set to grace the stage in Belgium. After an exclusive performance at the prestigious Magritte du Cinéma ceremony on March 9, his first-ever concert in Brussels is scheduled for April 2 at Botanique.

Born from the depths of personal struggle and triumph, Lucky Love’s music resonates with authenticity and courage. His latest single, “Masculinity,” in its radio edit version, is making waves, challenging societal norms and redefining what it means to be masculine in today’s world. With over 10 million streams, the track has struck a chord with audiences worldwide.
Lucky Love’s journey intertwines with Belgium, where he spent formative years of his life. From attending secondary school at the Institut Saint-Luc in Tournai to forging friendships with influential figures like Romeo Elvis, Belgium holds a special place in his heart. His upcoming performances mark a homecoming of sorts, celebrating the bonds forged and the experiences shared in this vibrant community.
“Masculinity” stands as a testament to Lucky Love’s commitment to authenticity and social commentary. In his own words, the song is an exploration of vulnerability and a rejection of toxic masculinity. Through his music and artistry, Lucky Love amplifies the voices of those who defy societal expectations and embrace their true selves. “This gave me the opportunity to explore the many facets of masculinity in song,” he explains in a statement. In short, it’s a “big, fat f*** with patriarchy and toxic masculinity”.
“I think Masculinity is the most vulnerable song of the entire project. I’d never felt safe to say that it’s hard to be a man. This patriarchal system is not only detrimental to women— it destroys everyone who doesn’t adhere to the idea. And I am one of them. I grew up without an arm, I was gay, I found out I’m HIV positive. This image of a strong “alpha male” is so far away from me. Even in the gay community, there is this fixation on hypermasculinity. I was twenty-seven when I wrote Masculinity, and it was the age when I thought I’d become that strong guy they all talk about. I quickly realised that it didn’t make me happy at all.”
Lucky Love’s impact extends beyond the realm of music. His recent appearances at Fashion Week, from the Maison Margiela show in Paris to the Gucci menswear presentation in Milan, have captivated audiences with his raw talent and undeniable presence. With each performance, he challenges conventions and paves the way for greater inclusivity in the fashion and entertainment industries.
As Lucky Love prepares to take the stage once again in Belgium, his message of acceptance and empowerment resonates deeply within the queer community. Through his music and activism, he continues to inspire individuals to embrace their identities proudly and unapologetically.
For Lucky Love, music is more than just a form of expression—it’s a platform for change.
Mark your calendars for his concert at Botanique on April 2.
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