Snoop Dogg Says Love Is Love — and This Time, He Means It

A few weeks can make a world of difference — or at least a world of reflection. Just a month after admitting on a podcast that he was “afraid” of what he called the “omnipresence” of queer representation in family films, hip-hop icon Snoop Dogg surprised everyone by releasing a new song that couldn’t sound more different.

Love Is Love,” part of his Doggyland project, is a collaboration with October London and Claude Brooks, blending hip-hop rhythms with bright affirmations for little ears. Together, they’ve created a song that celebrates “families of all shapes and sizes” — from two dads to two moms, and everything in between.

Snoop himself called the song a beautiful bridge to bring understanding.” He added, “It’s wonderful that kids can have parents from all walks of life and be shown love, be taught what love really is… Whether it’s two dads, two moms — whatever it is, love is the key.

It’s tempting to read this as damage control after his earlier comments — but maybe it’s something else: growth, accountability, or simply learning in public. By joining forces with creative partners who have long championed inclusion, Snoop’s message reaches millions of families who might not otherwise hear such words.

In a time when LGBTQIA+ rights are being challenged in classrooms and parliaments alike, a mainstream artist choosing to sing about queer families — and to kids — carries quiet power. Doggyland may look like a cartoon, but it’s doing real work: teaching empathy through melody.

Because sometimes, even the hardest beats can soften hearts. And if hip-hop can hum a tune called “Love Is Love,” maybe the next generation will know it’s true.

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