In honor of the International Day Against Homophobia, Lesbophobia, Biphobia, Transphobia, and Interphobia, JCDecaux, VO Colours, THEM Studio, and KET Magazine have come together to launch an inspiring digital out-of-home (DOOH) campaign. With the aim of spreading messages of love and encouragement, this collaboration showcases the voices of the LGBTQIA+ community and its allies to residents, visitors, and passers-by in Brussels. The campaign celebrates diversity, promoting inclusivity regardless of age, gender, or sexual orientation.
The Power of Visibility
Recognizing the importance of providing visibility and support to the LGBTQIA+ community, JCDecaux offers an ideal platform for these impactful messages. JCDecaux’s network of digital screens across Brussels serves as a powerful medium to reach a wide audience and foster understanding and acceptance. By utilizing their platform for this campaign, JCDecaux actively promotes LGBTQIA+ rights and creates an inclusive environment in the city.
Designing a Powerful Campaign
VO Colours, the new service by VO Citizen dedicated to promoting inclusivity in communication, has played a pivotal role in designing this campaign. In collaboration with KET Magazine and THEM Studio, an inclusive creative agency specializing in social media campaigns, this initiative brings together prominent opinion leaders from the LGBTQIA+ community.
Spreading Messages of Love and Acceptance
The campaign, which runs from May 17th, the International Day against Homophobia, until the day after Brussels Pride on May 21st, embraces a positive and uplifting message. By showcasing diverse voices and experiences, it emphasizes the beauty of diversity and the importance of acceptance. Passers-by will encounter messages of support, love, and encouragement throughout Brussels, helping to create a welcoming and inclusive atmosphere in the city.
A Unified Effort for Positive Change
This collaborative campaign exemplifies the power of different organizations and creative forces joining hands to amplify the voices of marginalized communities. By leveraging the strengths of JCDecaux’s digital screens, VO Colours’ expertise in inclusivity, KET Magazine’s knowledge of the queer community, and THEM Studio’s inclusive creative campaigns, this initiative serves as a catalyst for positive change.
As we celebrate the International Day Against Homophobia, Lesbophobia, Biphobia, Transphobia, and Interphobia, the collaborative efforts of JCDecaux, VO Colours, THEM Studio, and KET Magazine have created an impactful digital out-of-home campaign. By highlighting messages of love, support, and acceptance, this initiative aims to foster a society that celebrates diversity and promotes inclusivity. Let us embrace these messages, standing together as allies to create a world where every individual, regardless of their sexual orientation or gender identity, can thrive and be celebrated.
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