Brussels-based chocolatier Pierre Marcolini has unveiled its Valentine’s collection with a beautiful message: “Celebrate love in all its shapes.” The campaign, visible in-store and across social media, showcases a diverse range of love—same-sex and opposite-sex couples, a mother with her daughter, and heartfelt embraces that go beyond traditional representations.
At a time when some major American multinationals are stepping away from DE&I (Diversity, Equity & Inclusion) in their communication, Belgium’s iconic brands continue to share an open and progressive vision of love. Pierre Marcolini reminds us that inclusivity isn’t just a statement—it’s a commitment to reflecting the world as it truly is.
Check it out in Instagram
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