Another one bites the dust. After Disney, McDonald’s, Ford, and Meta, it’s now Google’s turn to roll back its commitment to diversity, equity, and inclusion (DEI). The tech giant has quietly removed its long-standing pledge to build a diverse workforce from its annual investor report, confirming it no longer sets hiring targets for underrepresented groups.
Why now? Since his return to the White House, Donald Trump has wasted no time dismantling DEI initiatives, signing an executive order banning such programs in federal agencies. Corporate America is following suit, likely fearing legal battles or political backlash. Google’s decision to fall in line is particularly alarming given its influence on global tech culture.
For the LGBTQ+ community, the move sends a chilling message. These programs weren’t just about numbers; they were about creating spaces where marginalized voices could thrive. A company as powerful as Google turning its back on DEI risks normalizing exclusion under the guise of ‘neutrality.’
Some companies, like Apple, have reaffirmed their commitment to diversity, but for how long? As right-wing rhetoric gains traction, DEI efforts across industries are under siege. This isn’t just about Google—it’s about whether we allow hard-won progress to be erased.
The queer community has fought too long and too hard for visibility and representation. If Google, one of the world’s most progressive-seeming companies, no longer sees value in DEI, what does that mean for the rest of us?
Now more than ever, we need to hold corporations accountable. Because when they stop fighting for diversity, we can’t afford to stop fighting for ourselves.
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