Apple has resisted pressure to abandon its diversity, equity, and inclusion (DEI) policies, rejecting a shareholder proposal backed by right-wing groups. Despite this, CEO Tim Cook acknowledged that legal shifts may require adjustments.
The proposal, pushed by the National Center for Public Policy Research, sought to eliminate DEI in hiring and workplace culture. Apple urged shareholders to vote against it, calling it an attempt to “micromanage” the company. The motion was defeated, but the fight over corporate DEI is far from over.

Apple’s stance contrasts with companies like Meta and Amazon, which have scaled back DEI efforts amid increasing legal and political pressure. Former U.S. President Donald Trump has fueled this backlash, calling DEI a “hoax.” Following Apple’s vote, he posted in all caps: “DEI IS GONE!!!”
Cook assured shareholders that Apple doesn’t use hiring quotas but emphasized that diversity strengthens the company. “As the legal landscape evolves, we may need to make changes to comply, but our north star of dignity and respect for everyone will never waver,” he said.
Angela Jackson, a Harvard workforce expert, believes Apple must go further in defending DEI, proving its economic benefits. Meanwhile, Catherine Howarth of ShareAction argues Apple knows backing down would damage its brand. “Consumers and employees won’t forget if they abandon these values,” she said.
For now, Apple’s commitment to DEI remains—signaling that the fight for workplace inclusion is far from over.
You may also like
-
When Art Meets Hate: Far-Right MP Destroys Museum Works in Greece
Brussels may feel far from Athens, but hate knows no borders. On March 10, Greek
-
Hungary Bans Pride and Uses Facial Recognition to Hunt Down Attendees
Hungary has officially banned Budapest’s Pride, passing a bill that equates any public display or
-
A Landmark Victory: Dutch Parliament Unanimously Supports Hate Crime Law
In a historic moment for minority rights, the Dutch Senate (Eerste Kamer) has unanimously passed
-
Bad Bunny Strips Down for CK
Bad Bunny has done it again—this time, by taking it all off for Calvin Klein.
-
Hungarian Parlement has banned Budapest Pride!
In a move that feels straight out of a dystopian nightmare, the Hungarian Parliament has