Bitch Idol Season 3 Is Ready to Crown Brussels’ Next Drag Superstar

Bitch Idol, Brussels’ homegrown drag competition, returns this summer with twelve performers, five live shows and one crown up for grabs. Created by Montana Megabitch and Drag Race France Season 4 star Daisy Superbitch, the third season brings emerging queens, kings, things and creatures into the spotlight through a series of ambitious weekly challenges. From pop-group performances to a full drag musical, this is a competition with room for talent, experimentation and plenty of personality. For Brussels’ LGBTQIA+ community, it is also a vital platform where new drag voices can grow in front of their own audience.

More than a race for the crown

Created two years ago, Bitch Idol was built to give emerging artists from Belgium and France more than just a stage. The competition offers a space to perform, learn, meet other artists and develop a sustainable creative practice in a scene that can still be difficult to enter without the right networks, venues or resources.

After July auditions, twelve selected contestants are now entering the heart of the competition. They will face challenges designed to test the many disciplines that make drag such a rich and demanding art form: lip-sync, dance, sewing, design, acting, comedy and live stage performance.

The title is the obvious prize, but the format is also about artistic growth. Each episode asks performers to try something new, take risks and build an identity that goes beyond one look or one number.

Queens, kings, things and every creature in between

Bitch Idol makes space for a broad spectrum of drag expression. Its cast includes drag queens, drag kings, drag things and other fabulous creatures, reflecting the fact that drag has never belonged to one gender, body, aesthetic or way of performing.

That representation matters. Drag remains a place where people can play with identity, exaggerate norms, tell difficult stories or simply create joy. A competition that welcomes different forms of drag can offer audiences a more honest picture of the scene: one that is diverse, strange, glamorous, political, funny and always evolving.

The contestants will also receive coaching from recognised artists and professionals including Alex Paradoxe, Alvilda and Athéna Likis. These sessions are designed to help performers move beyond their comfort zones and sharpen their artistic worlds as the season unfolds.

A season of pop, fashion and musical drama

The upcoming episodes promise very different tests of creativity — and each one asks the contestants to bring both skill and star quality.

On 22 August, the Pop Groups Challenge at The Agenda will divide artists into teams. They will have to create and defend an original number with a song, choreography, concept and full performance universe. La Veuve, from Drag Race Belgique Season 2, joins Kokabiel, winner of France’s Drag Me Up Season 7, on the judging panel.

The Design & Advertising Challenge follows on 29 August, also at The Agenda. Contestants will create a look from start to finish before tackling an advertising challenge where humour, creativity and personality will be as important as the final outfit. La Veuve returns to judge alongside Margarette Vinas from Drag Race France Season 4.

On 12 September, Bitch Idol moves to Cardo Hotel for the Musical Challenge. Acting, dance and performance will collide in a fully staged drag musical, with Drag Race Belgique Season 2 winner Alvilda and Drag Race France Season 4 performer La Harpie on the panel.

Then, on 19 September, the Makeover Challenge returns to The Agenda. The artists will be asked to share and translate their own drag identity through someone else, an exercise that can reveal as much about generosity and teaching as it does about transformation. Alvilda will judge the episode alongside a guest still to be announced.

The audience is part of the story

Bitch Idol does not place the audience in a passive seat. At every episode, the crowd can vote alongside the judges, using criteria such as originality, creativity, execution, charisma and stage presence.

This audience involvement gives the competition a distinctly local feeling. It is not only about being seen by an industry panel: performers are also building a relationship with the people who come to Brussels drag nights, support local venues and keep the scene alive week after week.

For queer people today, spaces like Bitch Idol matter because they create visible, celebratory and more welcoming places where emerging artists can be supported by their community rather than judged from a distance.

A competition with community at its heart

Behind the glitter and the high-pressure challenges, Bitch Idol has a clear community ambition. Montana Megabitch and Daisy Superbitch want the project to be a festive, inclusive and caring space for LGBTQIA+ people and allies.

The competition also promotes mutual support between performers, the exchange of experience and the professional development of emerging artists. That is particularly important in Brussels, where the drag scene continues to expand across bars, clubs, theatres and independent cultural spaces — but where visibility and paid opportunities are not equally distributed.

Bitch Idol also supports Le Refuge / Opvanghuis, an organisation helping LGBTQIA+ young people facing family rejection. It is a reminder that drag culture can be celebratory while remaining connected to the real challenges many queer people still face.

Practical information

Bitch Idol Season 3 upcoming live shows

• 22 August — Pop Groups Challenge, The Agenda, from 8:30 PM
  Judges: La Veuve and Kokabiel
• 29 August — Design & Advertising Challenge, The Agenda, from 8:30 PM
  Judges: La Veuve and Margarette Vinas
• 12 September — Musical Challenge, Cardo Hotel, from 8 PM
  Judges: Alvilda and La Harpie
• 19 September — Makeover Challenge, The Agenda, from 8:30 PM
  Judges: Alvilda and a guest judge to be announced
• 24 October — Grand Finale
  The winner of Bitch Idol Season 3 will be crowned.

Ticket prices, booking links and further details should be checked through Bitch Idol’s and the hosting venues’ official channels. Accessibility information was not specified in the material provided; visitors with specific access needs are encouraged to contact the venues directly before attending.

With a new generation of performers ready to take risks, make art and claim space, Bitch Idol Season 3 looks set to bring a sharp dose of drag energy to Brussels all summer long.

KET Magazine is a community‑driven, non‑profit magazine run by volunteers and based in Brussels. You can find our other music and nightlife stories on ket.brussels, and you can always write to us to share your projects or pitch a story: info@ket.brussels