Flood the Feed: turning your Pride scroll into a wave of queer joy

There’s a good chance your feed has become a battlefield lately. Every time a queer post pops up, the comments fill with hate, misinformation or “just asking questions” energy. çavaria, the Flemish LGBTQIA+ federation, has decided that enough is enough. With its new campaign Flood The Feed, the organisation invites allies and queers to flood comment sections with support, colour and positivity, instead of letting the trolls set the tone. ❤️🧡💛💚💙💜  💖✨🌷🌟🤩🫶 🏳️‍🌈 🏳️‍⚧️ 🥳 🎊 🥂  🦄🔥 ⚡ ✊ 🦾 

Launched ahead of Brussels Pride 2026 and designed to last all year, Flood The Feed is an invitation to turn your phone into a tiny activist tool. It’s Pride, but in your notifications.

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From hate‑scrolling to joy‑spamming

Flood The Feed starts from a simple observation: LGBTQIA+ posts online attract a disproportionate amount of negativity and hate. Instead of telling people to log off, çavaria proposes the opposite – show up more, but differently. The idea is to create a team of allies and community members who commit to regularly jumping into comment sections with:

• messages of support
• visible rainbow and trans‑inclusive emojis
• factual corrections when needed
• and above all, reminders that queer and trans people are not alone online.

The campaign has no end date: it’s meant to become a habit, not a one‑day stunt. Think of it as digital mutual aid. Where there’s hate, there can also be a flood.

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How it works (and how to join)

On the dedicated page, çavaria explains how to become part of the Flood The Feed crew. You can sign up and receive practical tips on:

• how to recognise hate speech and report it
• how to respond without putting yourself in danger
• how to keep your own mental health in check while staying visible online.

The campaign is aimed at both LGBTI+ people and allies – individuals, professionals and organisations who want to actively contribute to a safer, more affirming online space. It is about being that comment under a coming‑out video that says “We see you, we’re with you,” or that reply under a Pride post that reminds everyone why we’re marching in the first place.

You can explore the campaign and sign up here:
➡️ Flood The Feed – çavaria

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Pride is in the streets – and in your feed

Brussels Pride 2026 celebrates 30 years of Pride in the capital, under the theme “When Times Get Darker, We Shine Brighter”. On 16 May, tens of thousands of people will march from Mont des Arts, dance in the Pride Village and fill the Rainbow Village bars and streets until late. But the fight for visibility and safety doesn’t stop once you close the door of your flat – it continues every time you open Instagram or TikTok.

Flood The Feed plugs directly into this year’s theme. When times get darker in the comments, we shine brighter in the replies. When Pride flags are attacked online, the campaign invites people to answer not by disappearing, but by overwhelming the space with messages that say: “We are more numerous than the hate.”

For a city like Brussels, where Pride Week is filled with debates, cultural events and parties, Flood The Feed offers a very accessible entry point: you don’t need a banner or a DJ booth, just your phone and a bit of time.

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Why it matters for queer Brussels

For Ket’s readers, Flood The Feed is a reminder that community care also happens in digital spaces. A lot of younger queers – and not only them – find their first references, resources and communities online. When those spaces are constantly polluted by hate, the damage is real. Flood The Feed doesn’t pretend to fix everything, but it offers a concrete way to push back, together.

It also fits neatly into a broader Pride 2026 ecosystem where the city is lit up in rainbow colours, local communes organise their own Pride programmes, and cultural institutions host drag, talks and queer performances. While the streets belong to us on 16 May, the comment sections can, too – if we decide to show up there with the same energy.

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Useful links

Brussels Pride – 30 years of shining brighter

Flood The Feed – official campaign page

çavaria – Flemish LGBTQIA+ federation

Çavaria on Facebook

Info page – LGBTI+ & ally

Brussels Pride 2026 – official info

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