Grindr has indeed launched a unique and groundbreaking fashion collection called “I Wool Survive,” consisting of 36 pieces made entirely from the wool of rescued gay rams. This innovative line is a collaboration with Rainbow Wool, a German nonprofit farm that rescues rams identified as gay—which represent about 1 in 12 sheep and are otherwise at risk of being slaughtered because they don’t fulfill traditional breeding roles.
The collection was designed by Michael Schmidt, a renowned designer who has worked with celebrities like Beyoncé, Lady Gaga, and Madonna. The pieces humorously and artistically reinterpret classic gay archetypes—such as leathermen, sailors, and firefighters—using yarn made from the wool of these rescued sheep. The project highlights both the natural existence of homosexuality in animals and the importance of celebrating queer identity.
Grindr’s initiative goes beyond fashion; proceeds from the collection support LGBTQ+ charity projects, and the campaign aims to challenge prejudices by showing that being gay is a natural phenomenon across species. The line debuted on the runway in New York at The Altman Building in November 2025, accompanied by a lively after-party event.
More info:
- Grindr blog on the project: https://www.grindr.com/blog/grindr-presents-i-wool-survive-how-we-connected-gay-sheep-to-the-nyc-runway
- Rainbow Wool official site: https://rainbow-wool.eu
Grindr has launched a wool clothing line inspired by and made from wool of “gay sheep,” combining activism, fashion, and queer celebration in a remarkable collaboration.
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